Iowa Project A.W.A.R.E is dedicated to the preservation and enhancement of Iowa’s rivers and streams. Our mission is to lead the state’s largest river cleanup event, fostering a deep connection to our waterways while instilling a sense of environmental stewardship. By engaging volunteers, raising awareness, and facilitating educational initiatives, we strive to build a community united in the enjoyment and protection of Iowa’s precious watersheds, ensuring they thrive for generations to come.

The goal of the project:

“To rally the next generation of environmental champions and embark on a journey to safeguard Iowa’s natural heritage for years to come.”

This non-profit needed a logo that could capture the vitality and enthusiasm that drives Project A.W.A.R.E's mission of environmental stewardship. It needed to be a simple, recognizable, and refreshed visual theme.

The custom logo portrays a sleek canoe gracefully navigating the river, embodying the essential vessel for the cleanup mission. Within the canoe, two paddles of varying sizes and colors symbolize the diverse participants involved in the effort and the intergenerational transmission of preservation awareness. With its minimalist design, the logo captures the unity, action, and environmental stewardship central to Iowa Project AWARE.

The shades of blue draw inspiration from the tranquil flow of river water, evoking a sense of calm and serenity. Green represents the lushness of nature and our commitment to preservation efforts. Energizing bursts of orange infuse vitality and enthusiasm into our cause. Lastly, the inclusion of ivory lends balance and tranquility to the overall palette.

Our main audience consists of younger generations of environmental advocates, nature lovers, eco-friendly businesses, and environmentally conscious families. Thus, our brand shows our targeted audience having fun and connecting.

The exhibition space is designed to reflect the textures encountered during the river clean-ups, including wood and clay. It also aims to provide information about this advocacy and its importance to the Iowa community. The logo in the center represents the harmony of these elements coming together.